Okta’s annual user conference, Oktane, which was to be held in San Francisco and attracts thousands of attendees each year, was abruptly canceled two weeks before the event amid the rising alarm over COVID-19. Finding themselves in uncharted waters, marketing manager Mae Cadao and her team had three weeks to craft ways to support a virtual experience that would replace the in-person event that had been planned for months.
We will cover topics on how to:
- Reach the maximum number of accounts using the RollWorks account-based platform
- Drive awareness and engagement among target accounts by delivering personalized ads;
- Shift your message to match tectonic shifts in the industry;
- Avoid tone-deaf communication while still achieving business goals