How to Supercharge your Paid Media Optimization Results Site-Wide

B2B customers are always looking for ways to improve website engagement, conversion, sales velocity, and ultimately revenue when programmatic targeted ad visitors arrive on their website or landing pages. According to a recent Gartner survey, “86% of B2B customers expect companies to be well informed about their personal information during an interaction.” This is especially true as marketers are continually asked to ‘do more with less’ and skyrocket results from one of their top channels, digital ads. 

That’s why our powerful tech is such a perfect match. When RollWorks customers integrate with Reactful, they can identify known and unknown site visitors and deliver targeted and personalized website and landing page experiences in real-time. Best of all, this integrated solution makes it really easy for digital marketers, campaign, and demand gen teams to be more agile and improve actual conversion for paid media website personalization campaigns at any time (without requiring additional coding to their website).

To take full advantage of this integration, you might want to consider this approach:

  • Identify and engage site visitors with personalized website and landing page experiences that deliver relevant and targeted messaging based on firmographic and account-level data such as company domain, name, industry, employee count, company revenue, and whether they are part of a RollWorks Account List, Group, or Journey Stage.

  • Create a seamless website buyer journey by campaign, company domain, name, industry, employee count, company revenue, and whether they are part of a RollWorks Account List, Group, or Journey Stage.

  • Measure the quality of brand awareness traffic based on website engagement and optimize paid campaigns accordingly.

  • Track improvements based on website engagement and conversion goals (e.g. leads, sales, page views etc.).
     

Personalize landing pages to supercharge targeted display campaigns

 

Reactful identifies target accounts using the RollWorks Site Visitor API, targeting them accordingly with relevant messaging, account name, etc. right on the landing page. To no surprise, consistent ad-to-landing page experiences delivers substantial uplift in conversion results. In many cases, It’s not uncommon to see anywhere from a 5-200% uplift in conversion once a visitor arrives on the site since the experience is targeted and more relevant. Talk about a way to get the most out of your media budget.

"Reactful's paid media optimization and personalization software for websites help marketing and sales teams easily engage and convert more inbound leads with relevant and data-driven experiences. As the opportunity grows to turn more paid media views into actual conversions on your website, demand for this kind of capability is expected to grow exponentially over the next several years. B2B marketers are looking to convert more of their ad spend when they land on their website. This is a huge opportunity that we're just scratching the surface of," —Mike Stocker, VP of Partnerships at RollWorks.

Together RollWorks and solutions like Reactful will help better engage, guide and ultimately convert your website visitors once they arrive on your site(s).  Reactful can also be applied towards any goal that you have to achieve better results on your website.  For demand gen teams, Reactful will improve the quantity and quality of leads captured on the web. From there, your ABM journey just begins. 

Learn more on how you can add Reactful to your RollWorks marketing tech stack today.


 

 

About the Author

Leifur Thordarson, CEO at Reactful

Leifur Thordarson is CEO at Reactful

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