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37:47Watch Video5 Personalization Mistakes to Avoid
RollWorks and ON24 will show you five simple ways to approach personalization to maximize outcomes.
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Read Article7 Hacks to Heat Up Demand This Summer
If your demand is cooling off as the summer temperatures rise and all of your prospects pack up for much needed PTO, make sure you don't let demand goals slip with these hacks.
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Read FlipbookThe ABM Edit: Every B2B Marketer’s Go-To Checklist to Beat H2 Demand Goals
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55:31Watch VideoAI for Marketing: What It Is, Why You Need It & What You'll Lose Without It
Marketers know artificial intelligence is the future. But ask them why and how they’ll use it…and you might see a few eyes glaze over. Join Drift, RollWorks, PathFactory, Intellimize, and Highspot.
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Read FlipbookAccount-Based Marketing Initiatives: A Snapshot of ABM Momentum
We teamed up with Ascend2 to uncover how 94% of B2B Marketers are using ABM to successfully achieve their goals.
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Read ArticleHow Snowflake Builds 1:1 ABM Experiences That Scale
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20:06Watch VideoBuild your ABM Plan in 3 Steps
In this session, we’ll let you in on how small teams have found ways to “ABMify” what they’re already doing to make their demand gen work better for them.
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30:09Watch VideoHow Small Teams Can Unlock Big Growth with ABM
More small marketing teams are letting go of the stigma that ABM can only work for big companies and big budgets—putting them in a position to expedite growth and beat their competition.
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Read Flipbook
Slump-Free Summer: 7 Hacks to Heat up Demand
After travel was put on pause last year, your prospects have pent up PTO and are itching to get off the grid ASAP. So how can marketers reach their unreachable prospects?
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Read ArticleHow to report on your ABM campaigns—The ABM Reporting Template
Measuring and reporting on your ABM programs is like laundry...it piles up the longer you wait to do it. That's why we created an ABM reporting template just for you.
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Read Flipbook
The B2B Marketer’s Guide to ABM
We’re getting real and showing you how to make ABM work for you (no matter your company’s size or budget).
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Watch a 4-min RollWorks video demo
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Read ArticleGetting Intentional with Intent Data: How to Overcome the Most Common Challenges
How exactly do the most competitive B2B brands put intent data to work? They navigate the most common challenges surrounding it.
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48:01Watch VideoABM in an Increasingly Virtual World: How Has it Changed, and How it Will Look in the Future
Ascent's SaaS Event Series: Spotlight on Marketing
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Read Flipbook
The ABM Reporting Template
Download our free, editable ABM reporting template to save yourself time and show off your account-based wins.
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Read Flipbook
Account-Based Marketing Is Not Enough: Why CSO's Need a Sales Led Account-Based Strategy
If your account-based strategy is lacking sales involvement, you’re missing out on huge opportunities to shorten sales cycles, increase conversion rates, and, ultimately, drive more revenue growth.
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1:01:20Watch VideoBuilding Martech Stacks with Scott Brinker and Robin Bordoli
Join two major influencers in martech — Scott Brinker, Chief Martech and VP of Platforms at HubSpot, and Robin Bordoli, CEO of NextRoll and President of RollWorks
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Read ArticleHow to Build B2B Target Audiences for a Marketing Campaign
What does it take to create killer b2b target audiences for your marketing campaign? Starting with the basics and nailing your ICP, TAL, etc. Learn more.
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45:48Watch VideoDemand Gen Report's Campaign Optimization Series 2021
We’re all looking for that one, silver-bullet tweak that can take our ABM from zero to sixty in twenty seconds. And don’t worry, there are a few of them out there (we won’t skimp on them this session)
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Read ArticleIntroducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys
We're excited to bring an unparalleled new capability, Journey Stages, to go-to-market teams looking to have more insight into the impact of their ABM strategy with a view into account progression.
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Read ArticleHow BetterCloud uses RollWorks + Sendoso to Influence Pipeline and Drive ABX
Learn how BetterCloud created and deployed an effective and successful ABX strategy to drive brand awareness with top accounts using RollWorks, Sendoso, and other vendors in their tech stack.
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