×

Want to keep reading?

First Name
Last Name
Company Website
Country
You are opting-in to RollWorks (a division of NextRoll, Inc.) marketing communications. We value your privacy and you can learn all about our data collection practice here. Don't forget, you can unsubscribe any time.
I agree
We value your privacy and you can learn all about our data collection practices here. Don’t forget, you can unsubscribe any time. 

I consent to receive marketing communications from RollWorks, a division of NextRoll, Inc.. If applicable, I also consent to having my personal information transferred out of the European Economic Area, Switzerland and/or the United Kingdom to the United States.
Thanks! We hope you enjoy the content
Error - something went wrong!
   

How to Measure ABM from Start to Success

Account-based marketing (ABM) has been all the craze lately. But behind all the hype, there are many potential pitfalls that can occur when implementing the strategy.

With most ABM campaigns taking six months or longer to bring returns, it’s more crucial than ever to track success and, if needed, make adjustments along the way. That’s why we teamed up with Engagio and Bizible to bring you an actionable ABM measurement guide.

Download the guide and find out:

  • How ABM metrics differ from lead-based metrics

  • Why most people think their ABM programs are “failing”

  • How to use data to adjust your ABM campaigns

About the Author

Bogdan Zlatkov

Content Marketing @ LinkedIn

More Content by Bogdan Zlatkov
Previous Article
17 ABM Statistics that will make you rethink your 2018/2019 strategy
17 ABM Statistics that will make you rethink your 2018/2019 strategy

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three yea...

Next Article
Confessions of an Account Executive (Top 5 ABM mistakes)
Confessions of an Account Executive (Top 5 ABM mistakes)

As a B2B Account Executive at RollWorks (and previously AdRoll), over the last 3 years I’ve spoken with mor...

Close B2B deals faster with RollWorks

REQUEST A DEMO