ABM is no longer a strategy that’s only for big teams with gigantic budgets — In fact, most ABM programs aren’t even run by designated ABM managers.
That’s why we teamed up with Ascend2 to uncover how 94% of B2B Marketers are using ABM to successfully achieve their goals. We asked over 130 marketers:
- Which channels they’re doubling-down on
- What goals they’re prioritizing
- And how they’re structuring their account-based programs
Get the results now and see where you can uplevel your own ABM program.