Deliver a Unified Omni-Channel Experience with RollWorks + Opensense

August 26, 2020 Jass Binning, Opensense

We’re thrilled to announce that RollWorks and Opensense have joined forces to offer marketing and sales teams the ability to seamlessly deliver a scalable, unified, and highly personalized brand experience across the two strongest channels in ABM today, web and email signatures. 

What this means: This integration adds email signature banners into your account-based program and converts every single email your team is sending into a valuable digital impression.

You don’t have to be a million dollar brand to take advantage of it. Whether you’re a marketing team of 10 or 100, the RollWorks and Opensense integration can help you orchestrate a sophisticated and effective omni-channel ABM program at scale and at a fraction of the cost.

Amplify the reach of your unified messaging: from the web to inbox

ABM is only as powerful as your ability to deliver consistent, relevant messages to the right person, at the right time, in the right place. You already know the power of digital targeting  on the web (+1 for RollWorks).  Now imagine the impact your ABM program can have by simply taking those campaign creatives into your prospects inbox (+1 for Opensense). 

So, Let’s talk about email.

There’s no doubt that email continues to be one of the most powerful and effective channels for marketers looking to build awareness, engagement and conversion. Email is still one of the best ways to engage with prospects, customers, and partners, and it’s a cost-effective way to leverage your relationships and deliver personalized messages.  

To put this into perspective: As of 2018, the number of business and  consumer emails sent and received per day exceeded 281 billion.

That forecast is set to grow to over 333 billion by the end of 2022. With the average email being viewed between 3-4 times, for a 100 person company those are millions of missed opportunities. Combining RollWorks personalized digital display ads with the same message delivered through Opensense targeted 1:1 email outreach can make a world of a difference to your ABM program and ultimately drive conversions, especially as your sales team nurtures your leads down the sales funnel.

That’s because highly-personalized, timely, stage-specific emails that are coordinated with the buyer's journey are more likely to command greater engagement and therefore yield stronger ROI. You have only dreamed of this level of personalization at scale, until now.

What this means for Sales and Marketing Alignment

Did you know? 43% of marketers continue to face difficulty coordinating their efforts with sales. Marketing teams are feelin’ the pressure to maximize their campaign and creatives across multiple touchpoints.

Sales teams are dealing  with more complex buying cycles which require ongoing nurturing to ensure buyers have confidence to commit. It’s clear that the marketing and sales team just can’t afford to work in silos.  That’s where an integrated and seamless omni-channel ABM strategy. 

With RollWorks and Opensense, marketing and sales can finally work in tandem to tell a better story.  This integration helps ABM teams focus their efforts on nurturing their audience and over time, drive more engagement across the channels that deliver impact without requiring additional lift or change in behavior by your team.

That’s because RollWorks banners can automatically be applied across your team email channel.  The campaigns you are already launching across the web, through a simple tag, can be pushed across your email channel- think Gmail, Outlook, Outreach, Apple Mail, etc and displayed consistently across devices. 

Key Benefits of the Integration:

  • Unify - Integrate messaging across digital display and email channels to send every prospect the right message, at the right time — automatically.
  • Engage - Reach your audiences across channels to improve overall engagement and drive more action.
  • Measure - Visualize the impact of email display ads as RollWorks performance reports and dashboard in your preferred CRM.

Be sure to get in touch with our team today to power up the RollWorks and Opensense integration and unify campaign messages across your display and email channels.

About the Author

Jass Binning, Opensense

Senior Marketing Manager @ Opensense

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