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The account-based marketing platform for B2B marketing & sales

Whether you’re starting out or scaling up, RollWorks helps you confidently grow revenue by focusing on the right accounts at the right time.

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Accelerate sales with RollWorks ABM

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RollWorks is part HubSpot's collection for ABM apps.

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New to ABM? Check out the ABM 101 Resources.

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Trusted by the best in B2B

Account-based marketing

The easiest way to increase your sales pipeline

RollWorks helps B2B marketing and sales teams of all sizes accelerate revenue growth with ABM.

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Align marketing & sales on your target accounts

Find the target accounts that are the best fit for your business, using proprietary data and machine learning.

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Reach buying committees across channels

Run account-based marketing programs that deliver the right message on the right channel at the right time to the right audience.

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Create opportunities faster

Whether your goal is new business or expansion, turn your target accounts into opportunities faster than ever.

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What you can do with RollWorks

A complete account-based marketing platform

RollWorks does it all:

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Identify your targets

Lay the foundation for your marketing programs. Identify your ideal customer profile, select target accounts, and find key contacts.

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Engage across channels

Run effective cross-channel campaigns. Engage your ICP, target accounts, and key buyers, with ads and sales automation.

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Measure your impact

Have full visibility into your impact. Measure the effectiveness of your ABM at both the account and contact level.

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Driving results, from reach to revenue

Izabella Bray, Senior Manager, Demand Generation

RollWorks helps us know where to spend our sales and marketing resources. With a validated and tiered target account list, Dialpad is now poised to do true ABM at scale.

Izabella Bray, Senior Manager, Demand Generation
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Nick Ezzo, VP Marketing

Since we’ve implemented account-based display ads, we’ve seen higher open and clickthrough rates in emails, more form fills on our website, and higher quality interactions during webinars.

Nick Ezzo, VP Marketing
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Hillary Carpio, Director of ABM

We’re achieving a 50 percent new opportunity rate with existing customers we target with ABM.

Hillary Carpio, Director of ABM
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Featured resource

Your ABM planning template

This ready-to-go, boss-approved ABM planning template deck will set you up for major props at your next meeting. We created it for you to make it yours.

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Get started with RollWorks today

The account-based marketing platform proven to deliver over 5x the ROI compared to other ABM vendors.

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