🤯 The MQL Revolution: 5 Revelations Transforming B2B Marketing & Sales

More RollWorks Resources: ✅ Bad MQLs Were Always Dead: RollWorks Revenue Revelation Report: https://www.rollworks.com/resources/guides-reports/2023-data-report?utm_source=youtube&utm_medium=social&ut

Are you a revenue-focused marketer looking to improve your lead-scoring strategy? In this video, we explore how an account-based approach can help you generate Marketing Qualified Leads (MQLs) that cl

In this video, we'll discuss effective retention and opportunity plays for your Account-Based Marketing (ABM) strategy. We share several plays to keep your customers engaged long after onboarding. By

In this RollWorks video, a marketer provides a five-step guide to creating a successful account-based marketing plan that is built with internal selling in mind, including steps like: ✅ Building a ca

This video introduces RollWorks' latest feature, the In-Market Account Finder, which helps B2B marketers identify accounts that are in-market to buy. The tool is free to use and provides access to Rol

In this video we cover What is account-based marketing (ABM) is and how it can help B2B marketers shift their focus from quantity to quality when it comes to sales B2B lead generation. With RollWorks,

Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? To learn how you can make the partnership between your own sales and marketing t

In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of their efforts. Join Kelly Hogan, Sr. Revenue Marketing Manager at Roll

Visit RollWorks for our full Product Snapshot Series: https://www.rollworks.com/resources/product-snapshot-series?utm_source=youtube&utm_medium=social&utm_campaign=ProductSnapShot&utm_content=Identify

Alert sales when the accounts they're going after are engaging with your company. With RollWorks Sales Insights for Salesforce, you can use our advanced data science model to reveal when accounts and

Being able to see exactly when an account has progressed from one stage to another in the buying journey gives you a clearer picture of how marketing and sales activities are driving account progressi

The HubSpot Integration for RollWorks connects your HubSpot account to the RollWorks platform to power your account-based strategy. The HubSpot integration is bi-directional and allows you to push dat

Discover how you can get the best of both worlds by combining the scale of inbound marketing and the precision of account-based marketing with our all-inclusive Inbounder’s Guide to ABM. https://campa

Marketing working one set of targets and Sales following up with another? Lacking real shared goals or accountability? Let this workbook help you get ahead of it all. http://campaigns.rollworks.com/ma

Building a strong Target Account List is vital to Account Based Marketing success. And with RollWorks you can get in front of your B2B leads by knowing where they are in buying journey, if they're a

Marketing working one set of targets and Sales following up with another? Lacking real shared goals or accountability? Let this workbook help you get ahead of it all. http://campaigns.rollworks.com/ma

Marketing working one set of targets and Sales following up with another? Lacking real shared goals or accountability? Let this workbook help you get ahead of it all. http://campaigns.rollworks.com/ma