Product Snapshot: Targeting Unknown Contacts

With SaaS sales getting more complex and relying on ever growing buying committees, creating brand awareness across all of the decision makers and stakeholders can seem like an impossible task. How do you uncover the contacts you should be targeting, and what’s more, how do you target and reach the right people if you don’t know who they are? With RollWorks’ account data foundation, we can match your target account list to known and unknown contacts and we make it easy to target them with relevant campaigns.

In this Product Snapshot video, you will see how you can:

• Pick a target account list where you'd like to target unknown contacts
• Selecting a persona to refine who will see your ads
• Activating a campaign that will reach those unknown contacts and help you build brand awareness and engagement