Product Snapshot: Journey Stages & Journey Events

Have you ever wanted to plot an account’s course from unaware to closed-won in real time? Being able to see exactly when an account has progressed from one stage to another in the buying journey gives you a clearer picture of how marketing and sales activities are driving account progression. Tracking account progression normally means collecting and analyzing a lot of data, but with Journey Stages and Journey Events that work is already taken care of.

In this Product Snapshot video, you’ll see how easy it is to:

• Mapping your Target Account List to the stages of the buying journey
• Customizing journey stages in ways that make sense for your business
• Visualize Account Progression
• Perform point-in-time comparisons to see how your AMB program is performing overall
• Create stage-based audiences for easy advertising and engagement
• Understand how your ABM activities are driving account progression