Marketing’s job doesn’t just ‘end’ at capturing engagement -- what comes next? Join Randi Barshack, SVP of Marketing at RollWorks as she walk through why you can’t just think of your job as capturing engagement then moving on to the next thing.
You'll learn how:
- To adapt full cycles with your sales teams through prioritizing outreach, messaging, personalization, etc.
- Make yourself more accountable for closing the cycle, not just opening it (key rule of ABM)
- 3 proven sales-centric marketing motions/examples
- Make sure your marketing tech stack makes the sales team’s life easier, too