A recording of our session from the 2020 Campaign Optimization Webinar Series hosted by Demand Gen Report. Our very own RollWorks SVP of Marketing, Randi Barshack, and Demand Gen Report's Klaudia Tirico talk through the power of storytelling.
Randi shows you how to infuse “story” into everything in your marketing mix — from website to PowerPoint decks to product naming or even packaging and pricing. And above all? What we care about most right now, driving demand for your sales team (even so much as to 20x your goals).
You will take away:
- How timely storytelling can turn interest into demand;
- Actual campaign strategies you can leverage today;
- What buyers expect in this “new normal”; and
- How times of uncertainty change how you “sell” (Hint: you need to “solve”).