Keep Learning
B2B Ad Segmenter
Unlock expert B2B marketing segmentation strategies with the 'B2B Ad Segmenter' eBook, offering insights on hyper-targeted campaigns and audience combinations.
1:00:48The Revenue Revolution: Women Reshaping the B2B Revenue Landscape
We’re commemorating Women’s Equality Day with a panel of revenue leaders from G2, Instapage, Opensense, Sendoso, SmartBug Media, and RollWorks, who’ll share personal experiences, challenges, and trium
A Marketer’s Hack Kit to the Rule of 40
Unlock the power of the Rule of 40 in B2B marketing with our comprehensive guide, diving deep into strategies for impressing executives and ensuring business resilience in uncertain economic times.
50:06ABM Unlocked: Snowflake's Secrets to Rocket-Ship Growth
We’re peeling back the curtain behind Snowflake’s meteoric rise to arm you with the ABM blueprint you need to make your competitors sweat.
Unleashing the Power of Data: How to Capture and Win Customers With Account-Based Advertising
Maximize your B2B advertising ROI with our eBook, 'Unleashing the Power of Data,' offering strategic insights on precision targeting, data-driven engagement, and advanced machine learning model.
58:08How to Tie Your Marketing KPIs to Board-Ready Metrics and Take Your Seat at the Table
53:01Ask the Experts Anything: Maximizing ROI with ABM
Featuring marketing experts from Snowflake, Particle Health and Sword Health, this panel shares ABM tips and tricks to help you stay sharp, agile, and strategic in 2023.
35:02Looking For More At Bats? 5 REAL Buying Signals Driving Pipeline Growth
Join RollWorks’ VP of Sales, Danilo Nikolich, as he shares why MQLs are not enough and how to tap into buyer behavior signals to drive bigger and faster deals.
State Of Account-Based Strategies: Practitioners Bullish On Customer Acquisition Campaigns; Focused On Improving Internal Alignment
Discover how to enhance your account-based strategies during economic uncertainty with this comprehensive report, covering blended ABM strategies, AI potential, ABM, and demand generation convergence.
48:26Beyond the MQL: How Buying Signal-Based Revenue Generation is Transforming B2B Marketing
52:56Is the MQL Dead? Should it Be?
Is lead generation still relevant in 2023? Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not. During
Bad MQLs Were Always Dead: RollWorks Revenue Revelation Report
Dive into the RollWorks Revenue Revelation Report for an insightful analysis on why poor-quality MQLs never truly deliver, and how you can refine your marketing approach for optimal revenue growth.
19:39Snowflake: ABM From Startup To IPO (And Beyond)
Get a behind-the-scenes look at the steps the Snowflake marketing team took in building inspirational ABM impact
