Marketers can use intent data to their advantage to create better campaigns and content strategies that educate a buyer instead of just forcing them to the end stage.
Download the 2022 special report from Demand Gen Report and RollWork to learn how successful B2B marketers are implementing intent-based strategies to create more cohesive, easier-to-navigate customer experiences.
- How to maximize intent data usage across all strategies, specifically ABM and advertising;
- The growing adoption of monitoring intent post-sale to identify churn signals;
- The role intent signals play in guiding content strategies and identifying which assets would resonate best with each buyer;
- Real-world case studies that highlight successful intent-based strategies and provide actionable advice.