Keep Learning
Measuring the Wrong KPIs? Learn the Elements of ABM Success
Accurately measure your team's success with the key ABM KPIs.
Better Pipeline > More Leads: How to Shrink Time to Revenue in 4 Steps
Master the balancing act of moving from quantity leads to quality leads in 4 easy steps!
1:01:30When “Just Right” Just Works: The Goldilocks Effect Of ABM
If you’re interested in learning how getting it “just right” can be more than fairy tale lore, this deep dive into account-based marketing with RollWorks.
48:28Account-Based Marketing 101
This webinar will cover everything you need to know about getting started with an ABM strategy.
40:07Why ABM is a Must During a Down Economy
In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of their efforts. Join Kelly Hogan, Sr. Revenue Marketing Manager at Rol
How Marketing Operations Can Make the Most of a Multi-Channel MarTech Stack
Our Marketing Operations ebook will show you how you can integrate all your channels into one killer marketing operations strategy.
Unlocking MKTG’s Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaigns
A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way
The Light at the End of the Funnel: 6 Ways to Rebound Revenue in a Downturn
You’re probably asking yourself: How do we keep up with targets? How do we adjust the plan with budget or team cuts?
37:56Masterclass: Must-Have Strategies to ABMify Growth
As revenue teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: account-based marketing.
How to Blend ABM and Demand Gen to Transform Your Revenue Engine
Demand gen and ABM are not mutually exclusive. In fact, the best B2B marketers use both. If you’re all-in on demand gen or ABM tactics, then this eBook is for you.
Drift Pocket Guide
Enable hyper relevancy at scale with account-based insights + chat thanks to the power of RollWorks and Drift. See how you can enable personalization that converts in this quick guide.
![[TEMPLATE] Multi-Channel, Full Funnel Mapper](https://content.cdntwrk.com/files/aT0xNDY5MDMzJnA9MCZ2ZXJzaW9uPTEmY21kPXYmc2lnPWE2NjVmMDZlNTMwY2RhOTIxOTRkN2FhYjFiYWE5YzY3/-w-320.jpg)
[TEMPLATE] Multi-Channel, Full Funnel Mapper
Multi-channel is a must-have for cutting through the noise and connecting with your buyers across every stage of their journey. This customizable deck will serve as part inspiration, part education,
55:06How Data & Content Power a Personal Touch
The truth is, we don’t get unlimited chances to capture the attention of our buyers. Delivering right-time, right-place content that converts is paramount. RollWorks' Director of Communications and Co
Special Report: State of ABM 2022
This special report share tips, best practices and use case examples of how more marketers are relying on account-based experiences as they go to market.
44:38The 5 (Real) Pillars of Marketing & Sales Alignment
join RollWorks’ Senior Directors of Demand Generation and SDRs in a lively discussion exploring the five pillars of marketing and sales alignment that help their teams work together in lockstep.
