According to the 2021 Lead Nurturing & Acceleration Benchmark Report almost 50% of B2B marketers say that their email nurture performance needs improvement. Fortunately, this same report IDs the tactics that marketers are using to renew nurture program success and how to implement them effectively.
These tried-and-proven recommendations include:
1. Implementing a surprisingly effective content type
2. Adding social media + retargeting programs
3. Segmenting using account insights + intent data
4. And more!