The Complete B2B Audience Building Workbook

Let’s bring it back to the basics. Any successful ABM strategy starts with a deep understanding of your different audiences. 

From finding your ideal customer profile to building your target account list and segmenting your audiences, The Complete B2B Audience Building Workbook is here to help you nail exactly which audience you should be going after, and when. 

Plus, we’ve done most of the heavy lifting by creating 3 simple and interactive templates including:

  • The ICP Building Template - Find the sweet spot of companies sure to drive business (time after time!) 
  • TAL Capacity Calculator - Find out how big your target account list needs to be to beat revenue goals and map to each seller’s quota 
  • Segmentation and Channel Planning Worksheet - Ensure the right message lands with the right audience every single time. 
Discover how RollWorks empowers your teams to identify target accounts, reach them across multiple channels, and measure success. Request a demo now!
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How to Maximize Your B2B Advertising Investment
How to Maximize Your B2B Advertising Investment

John Arnold from Forrester Research shares how marketers can make brand and demand advertising work together.

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The Secrets to Maximizing the Impact of B2B Advertising
The Secrets to Maximizing the Impact of B2B Advertising

Join James Kessinger, CMO at Hushly, who will share an inside look at the data, and Jesse Miller, Head of D...