Over 90% of B2B marketers say they recognize the importance of implementing an account-based strategy, both in terms of increasing ROI and improving customer retention. Still, many organizations hesitate to fully commit to it, citing concerns about cost and overhauling internal operations.
In this expert-led panel featuring leaders from RollWorks, Drift, Alyce and Calendly, we'll share:
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What it takes to build an account-based foundation
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How to assess your organization’s readiness for ABM
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Why aligning GTM teams is critical in today’s complex buyer landscape
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How to use account-based tools to drive business value and success
