Storytelling is an imperative part of the buying process. Whether we realize it or not, we are constantly telling ourselves stories about how the product we are considering would affect our lives, either positively or negatively. In this webinar, we break down the psychology and structure of storytelling so that we as marketers can better utilize it.
Randi Barshack, SVP Marketing of RollWorks will take us through the basics of storytelling - the science (in a fun way) of why stories are so important to sales and how to infuse ‘story’ into everything in your marketing mix from website to powerpoint decks, product naming or even packaging and pricing. Watch it on-demand today and walk away with actionable tips.
