Most Recent Videos
40:247 Ways to Optimize Intent Data to Bring Certainty to Uncertain Budgets
One of the easiest ways to ensure you’re in front of the right account at the right time is by leveraging intent data. To help you understand how to leverage buyer intent (or maximize it if it’s alrea
50:21Uplevel Your ABM Efficiency
2023 may be a challenging year for marketers with leaner teams and fewer resources…but you can still prevail despite the “macroeconomic headwinds” narrative. Join SmartBug Media's CEO, Jen Spencer, an
1:01:30When “Just Right” Just Works: The Goldilocks Effect Of ABM
If you’re interested in learning how getting it “just right” can be more than fairy tale lore, this deep dive into account-based marketing with RollWorks.
48:28Account-Based Marketing 101
This webinar will cover everything you need to know about getting started with an ABM strategy.
40:07Why ABM is a Must During a Down Economy
In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of their efforts. Join Kelly Hogan, Sr. Revenue Marketing Manager at Rol
37:56Masterclass: Must-Have Strategies to ABMify Growth
As revenue teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: account-based marketing.
55:06How Data & Content Power a Personal Touch
The truth is, we don’t get unlimited chances to capture the attention of our buyers. Delivering right-time, right-place content that converts is paramount. RollWorks' Director of Communications and Co
44:38The 5 (Real) Pillars of Marketing & Sales Alignment
join RollWorks’ Senior Directors of Demand Generation and SDRs in a lively discussion exploring the five pillars of marketing and sales alignment that help their teams work together in lockstep.
35:16From Insights To Action: Taking ABM Measurement To The Next Level
Join Caroline Van Dyke, Head of ABM Content at RollWorks, to get quick tips and tricks to turn your pre-sale and post-sale stages into more than just a vanity dashboard.
30:066 Proven Steps to Getting Started with ABM
Join Jodi Cerretani, Sr. Director of Demand Gen for a refreshing ABM session where we’ll skip the fluff strategy and get right into what steps you can take today to drive results tomorrow.
22:38How Okta achieved 24x higher opportunity creation rate using Bombora and RollWorks
Looking to scale the digital ABM program and achieve messaging consistency across channels, Okta decided to use Bombora’s Company Surge® reports within the RollWorks platform to identify in-market acc
38:59Small Teams, BIG Impact: Why ABM Works For Resource-Strapped Teams
Getting started with ABM may seem daunting, especially for small teams already under pressure to do more with less, such as budget, hours or head count. Join RollWorks as we discuss how to make ABM wo
49:044 Ways To Unpack The Power Of Personalization At Scale With 1:1, 1:Few And 1:Many ABM
When you think of ABM, does a laborious marketing and sales process come to mind? Or targeting a limited set of accounts? In fact, it takes far less effort to create far more personal touches for a wh
