RollWorks and Forrester have teamed up to create a powerful report highlighting how SMBs can invest in ABM as an overall engagement strategy. When alignment between leadership, marketing, and sales, becomes a priority, the results deliver a target account strategy with improved lead conversion rates, better customer retention and overall sales efficiency.
In this report you will learn:
- Common challenges B2B marketers face and how ABM strategies can help
- How to focus your initial ABM strategies to maximize revenue efficiency
- The effectiveness of personalization, especially in a work from home environment
- And more...