×

Thanks for checking out our webinar

First Name
Last Name
Country
You're opting in to RollWorks (a division of NextRoll, Inc.) marketing communications.
You can learn all about our data collection practices in our Privacy Notice and CCPA Notice at Collection.
If applicable, I also consent to having my personal information transferred out of the European Economic Area, Switzerland and/or the United Kingdom to the United States.
Enjoy the video!
Error - something went wrong!
   

No-Fail ABM at Scale: 1:1, 1:Few, & 1:Many

October 5, 2021

There’s no one-size-fits-all answer to how to scale your ABM efforts for max impact and efficiency. But, there’s one thing most successful ABM experts have in common — they tier and prioritize their marketing efforts towards the companies with the highest likelihood of buying. 

After reading this eBook, you'll walk away knowing why tiering is a crucial part of your ABM strategy and how to structure your own 1:1, 1:few, and 1:many ABM programs.

Plus, we'll give you a peek into how 4 companies of various industries, sizes, and growth phases are up-leveling their personalization by tiering their target accounts. 

 

 

 

Previous Flipbook
The 2021 What's Working in B2B Advertising Report
The 2021 What's Working in B2B Advertising Report

This special report from RollWorks and Demand Gen Report explores B2B’s shift to account-based advertising ...

Next Article
What’s Working In ABM: Modern Account-Based Strategies Pave The Way For ABX
What’s Working In ABM: Modern Account-Based Strategies Pave The Way For ABX

Simply put: there will always be a new acronym in B2B marketing, but at the core, the trend is account-firs...