Marketing Operation Professionals (MOps) are often the unsung hero overseeing the function of your MarTech stack ( marketing technology). Chances are, you already have invested in the tools necessary to ABMify it. But the real challenge is how your MarTech stack comes together to create one killer marketing operations strategy.
In this guide we'll show you:
- Real customer examples and insights into how others approach MarTech in a way that works for them
- Examples of plays you can orchestrate when your multi-channel ABM stack is at its best
- Frameworks to design a stack that stacks up and simplifies Marketing Operations
- Why you need a way to integrate it all (and how to do it quickly)