Traditionally, sales teams have had two choices: MQLs OR cold calling. But with only 3% of buyers willing to fill out a form to become a qualified lead, 97% of in-market accounts are out of view of the sales team. Modern marketers and sellers can align on a signal-based approach, capturing all relevant buying signals and instantly increasing pipeline by 4X.
Join RollWorks’ VP of Sales, Danilo Nikolich, as he shares why MQLs are not enough and how to tap into buyer behavior signals to drive bigger and faster deals.
