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How Okta achieved 24x higher opportunity creation rate using Bombora and RollWorks
How Okta achieved 24x higher opportunity creation rate using Bombora and RollWorks

Looking to scale the digital ABM program and achieve messaging consistency across channels, Okta decided to...

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Introducing G2 Buyer Intent to Power ABM Throughout the Entire Lifecycle
Introducing G2 Buyer Intent to Power ABM Throughout the Entire Lifecycle

Having more intent data allows marketing and sales additional information to determine who, how, and when s...