Thanks for checking out our webinar

First Name
Last Name
If applicable, I also consent to having my personal information transferred out of the European Economic Area, Switzerland and/or the United Kingdom to the United States.
Enjoy the video!
Error - something went wrong!

How to Tie Your Marketing KPIs to Board-Ready Metrics and Take Your Seat at the Table

June 30, 2023

As marketers, we are responsible for driving business growth, but often struggle to connect our KPIs to the metrics that the board cares about. In this webinar, we will discuss the importance of aligning marketing KPIs with board-ready metrics and provide practical tips for making this connection.

We will explore the different types of KPIs that marketers typically use, such as traffic, leads, and conversions, and then demonstrate how these can be translated into board-ready metrics such as revenue, customer lifetime value, and return on investment.

Attendees will learn how to:

  • Identify the board's key priorities and align marketing KPIs accordingly
  • Translate marketing KPIs into board-ready metrics that demonstrate the impact of marketing on the business
  • Use data analytics and visualization tools to present metrics in a way that resonates with the board
  • Establish a reporting framework that enables ongoing tracking and optimization of marketing performance

Join us for this insightful webinar and learn how to effectively communicate the value of marketing to the board by tying your KPIs to board-ready metrics.

Previous Article
The Future of B2B Marketing Leaders
The Future of B2B Marketing Leaders

Discover the key strategies and tools to level up your marketing career in 2024. Learn more about the futur...

Next Flipbook
The Mega Multiplier Playbook: Plays for Multi-Signal, Multi-Channel ABM Impact
The Mega Multiplier Playbook: Plays for Multi-Signal, Multi-Channel ABM Impact

Whether you're seeking to boost leads, opportunities, traffic, or customer retention - these plays will hel...