Thanks for checking out our webinar

First Name
Last Name
You're opting in to RollWorks (a division of NextRoll, Inc.) marketing communications.
You can learn all about our data collection practices in our Privacy Notice and CCPA Notice at Collection.
If applicable, I also consent to having my personal information transferred out of the European Economic Area, Switzerland and/or the United Kingdom to the United States.
Enjoy the video!
Error - something went wrong!

Fortune 500 Legacy Meets Marketing Innovation

September 14, 2021

Legacy doesn’t mean you can’t be at the forefront of innovation. Hear how Honeywell, a 150-year-year-old blue-chip company, embraced digital innovation by adopting ABM for one of their innovative business units.

Watch this fireside chat with Bill Kircos, CMO at Honeywell, Craig Rosenberg, Distinguished VP at Gartner, and Randi Barshack, CMO at RollWorks, as they cover:

  • How to convince traditional businesses to adopt ABM as a multi-channel strategy, not just a one-off campaign
  • Adopting ABM/Digital innovation in large-scale organizations; where to start
  • Aligning marketing and sales teams around target accounts
  • How to implement realistic KPI's and measure them
Previous Flipbook
What's Working in ABM 2021
What's Working in ABM 2021

Next Video
2021: What's Working in B2B Demand Gen
2021: What's Working in B2B Demand Gen

Jessica Piccolotto, Sr. Manager of Growth Marketing at Uberflip, and Jodi Cerretani, Sr. Director of Demand...