Account Intent

Features of Account Intent

Intent Topic Selection—Choose from over 6,500 B2B related topics.
Account View—See accounts on your target account list demonstrating intent.
Account Sorting—Sort target account list based on intent levels, intent topics, and last intent date.
List Export—Create a list of accounts demonstrating intent and export as a CSV.
Audience Creation—Create advertising audiences based on intent levels, intent topics, and last intent date.
Intent Playbook—Engage and nurture accounts demonstrating intent with digital ads via easy campaign set-up and activation.

Uncover accounts in early buying cycles—Discover account interest before a prospect interacts with your brand, website or company. Get in front of companies before your competition with targeted messaging. Watch the Product Snapshot >>
Prioritize accounts using advanced machine learning—Let data-backed methods find accounts showing ‘intent’ signals.
Easily create intent-signal based engagement—Segment your target account list for targeted ad campaigns and sales outreach.
Optimize budget allocation—Increase ABM program ROI with smarter targeting and more effective engagement.
Align marketing and sales—Work off a common prioritized account list for maximum impact.

Select intent topic—Choose topics for intent tracking from a list of over 6500 B2B relevant topics.
See accounts with intent—View accounts on a target account list that are demonstrating intent.
Sort accounts by intent level—Prioritize accounts in your target account list based on intent levels, intent topics, and last intent date.
Export your lists—Export a list of accounts on a target account list that are demonstrating intent.
Create custom audiences—Build advertising audiences based on intent levels, intent topics, and last intent date.
Use Intent Playbooks—Engage accounts demonstrating intent with an Intent Playbook.