Target Account Selection

Account Intent

Use advanced machine learning to uncover accounts in early buying cycles. Nurture them with marketing outreach.

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Features of Account Intent

  • Intent topic selection. Choose from over 6,500 B2B related topics.

  • Account view. See accounts on your target account list demonstrating intent.

  • Account sorting. Sort target account list based on intent levels, intent topics, and last intent date.

  • List export. Create a list of accounts demonstrating intent and export as a CSV.

  • Audience creation. Create advertising audiences based on intent levels, intent topics, and last intent date.

  • Intent Playbook. Engage and nurture accounts demonstrating intent with digital ads via easy campaign set-up and activation.

ICP Insights product of the RollWorks Account-Based Platform
Target Account Selection product of the RollWorks Account-Based Platform

Benefits of Account Intent

  • Uncover accounts in early buying cycles. Discover account interest before a prospect interacts with your brand, website or company. Get in front of companies before your competition with targeted messaging.

  • Prioritize accounts using advanced machine learning. Let data-backed methods find accounts showing 'intent' signals.

  • Easily create intent-signal based engagement. Segment your target account list for targeted ad campaigns and sales outreach.

  • Optimize budget allocation. Increase ABM program ROI with smarter targeting and more effective engagement.

  • Align marketing and sales. Work off a common prioritized account list for maximum impact.

Target Account Selection product of the RollWorks Account-Based Platform

How Account Intent Works

  • 1

    Select topics for intent tracking from a list of over 6500 B2B relevant topics.

  • 2

    View accounts on a target account list that are demonstrating intent.

  • 3

    Sort accounts in your target account list based on intent levels, intent topics, and last intent date.

  • 4

    Export a list of accounts on a target account list that are demonstrating intent.

  • 5

    Create advertising audiences based on intent levels, intent topics, and last intent date.

  • 6

    Engage accounts demonstrating intent with an Intent Playbook.

ICP Insights product of the RollWorks Account-Based Platform

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The account-based platform that's been shown to deliver over 5X the ROI compared to other ABM vendors.

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