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Explore RollWorks' Resource Center, your guide to effective B2B strategies and full-funnel advertising campaigns. Packed with insightful articles, webinars, e-books, and more!

  • Predictive Signals That Power Post-Sale Retention

    Predictive Signals That Power Post-Sale Retention

    Learn how B2B teams use predictive data and behavior-based insights to prioritize post-sale engagement, reduce churn, and drive customer growth.

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  • The B2B Growth Guide: Scale Smarter Post-Sale with Predictive AI Signals

    The B2B Growth Guide: Scale Smarter Post-Sale with Predictive AI Signals

    Learn how predictive AI helps B2B teams drive retention and growth with smarter signals, faster actions, and real-time customer insights.

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  • 6 ABM & Advertising Plays to Brighten Your Funnel in Any Market

    6 ABM & Advertising Plays to Brighten Your Funnel in Any Market

    Explore 6 ABM plays to help B2B teams stay aligned and drive revenue during economic uncertainty. Learn how to turn real-time insights into coordinated actions that deliver results.

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  • Intent-driven ABM & B2B Advertising: The Playbook for Pipeline Precision

    Intent-driven ABM & B2B Advertising: The Playbook for Pipeline Precision

    Discover how intent data supercharges your ABM strategy and B2B advertising with this practical playbook designed to help teams engage the right buyers, at the right time, with AI-powered precision.

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  • How to Make Every Advertising Dollar Count (Even With Tariffs)

    How to Make Every Advertising Dollar Count (Even With Tariffs)

    Discover smart strategies to budget for Account-Based Advertising in 2025, ensuring every dollar drives measurable impact across your B2B pipeline.

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  • Executive Brief: Why Privacy-First ABM is a Strategic Must-Have for Growth

    Executive Brief: Why Privacy-First ABM is a Strategic Must-Have for Growth

    Discover how a privacy-first ABM strategy ensures compliance, builds customer trust, and drives revenue download the executive brief today.

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  • B2B Advertising: Smarter, Faster, and Powered by AI

    B2B Advertising: Smarter, Faster, and Powered by AI

    Learn how AI-powered creative tools are transforming B2B advertising, helping marketers streamline design, optimize performance, and drive real results—faster than ever.

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  • Multi-Touch Attribution Guide for ABM & Advertising

    Multi-Touch Attribution Guide for ABM & Advertising

    Track, optimize, and prove your ad ROI with the Multi-Touch Attribution Tracker for ABM Advertising—your guide to mapping key touchpoints and showcasing real revenue impact.

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  • A Crash Course on Intent Data: Turning Buyer Signals Into Smart Advertising

    A Crash Course on Intent Data: Turning Buyer Signals Into Smart Advertising

    Learn how intent data transforms Account-Based Marketing (ABM) strategies, guiding precision targeting and fostering genuine relationships with high-value accounts.

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  • B2B Advertising Budget Planner

    B2B Advertising Budget Planner

    Optimize your B2B ad spend with our interactive budget planner, designed to prioritize high-fit accounts, boost engagement, and maximize ROI!

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  • Why Privacy-First Marketing is the New Growth Strategy for ABM

    Why Privacy-First Marketing is the New Growth Strategy for ABM

    Discover how privacy-first marketing is reshaping ABM and learn how to drive growth while staying compliant in a world without third-party cookies.

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  • Why ABM Makes B2B Ads Better: Combining Creativity & Data for Smarter Marketing

    Why ABM Makes B2B Ads Better: Combining Creativity & Data for Smarter Marketing

    Larn how ABM and B2B ads combine creativity and data to build high-impact campaigns that engage buyers, drive conversions, and fuel revenue growth.

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  • AI-Powered B2B Advertising: A Creative Brief for Smarter Campaigns

    AI-Powered B2B Advertising: A Creative Brief for Smarter Campaigns

    Boost your B2B ad performance with our AI-Powered B2B Advertising Creative Brief—packed with expert tips, AI-driven hacks, and best practices to create high-impact, high-converting campaigns.

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  • How Multi-Touch Attribution in ABM & Advertising Fuels Revenue Growth

    How Multi-Touch Attribution in ABM & Advertising Fuels Revenue Growth

    Discover how multi-touch attribution in ABM advertising connects the dots between engagement and revenue, helping you optimize pipeline growth and maximize marketing impact.

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  • How Account-Based Strategies Power Retention & Brand Loyalty

    How Account-Based Strategies Power Retention & Brand Loyalty

    Find out how ABM strategies can boost retention, drive customer loyalty, and deliver measurable outcomes for mid-market and enterprise B2B businesses across SaaS, Professional Services, and more.

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  • What 2025 Won’t Bring: B2B Marketing Challenges & Smart Solutions

    What 2025 Won’t Bring: B2B Marketing Challenges & Smart Solutions

    Find out what WON'T change in 2025 and how RollWorks helps B2B marketers thrive with data-driven strategies, aligned teams, and measurable results.

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  • B2B Ad-ventures in Advertising: The 2025 B2B Advertising Report

    B2B Ad-ventures in Advertising: The 2025 B2B Advertising Report

    Get ready for B2B advertising success with the 2025 B2B Advertising Report, featuring top ABA trends, insights, and strategies for driving engagement and revenue.

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  • Serving Up B2B Success: Celebrating RollWorks’ Top Customer Heroes

    Serving Up B2B Success: Celebrating RollWorks’ Top Customer Heroes

    Explore how RollWorks’ Customer Success Managers drive B2B success by transforming challenges into opportunities with expertise and care.

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  • ABM Power Moves: Boost Retention and Growth with Expert Insights1:02:43

    ABM Power Moves: Boost Retention and Growth with Expert Insights

    Get expert insights from marketing leaders at Snowflake, Webflow, Act-On, NetLine, New Breed, and RollWorks on scaling Account-Based Marketing for 2025.

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  • The State of B2B Advertising in 2025: What You Need to Know

    The State of B2B Advertising in 2025: What You Need to Know

    Learn why Account-Based Advertising is now a must for B2B marketers. Dive into trends and best practices in our 2025 Account-Based Success Report.

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