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Applying Predictive and AI to Top-of-Funnel ABM

April 17, 2018

One of the best ways to get started with account-based marketing is with programmatic display advertising. Adding a predictive layer to your top-of-funnel ABM investment will also improve ROI and make sure your entire funnel is fed with the best and brightest leads.

Join RollWorks and Mintigo to learn:

  • The basics of top-of-funnel ABM

  • How to add predictive layers to your ABM

  • How to tier your accounts and ads

Previous Video
The Big Book of ABM Campaigns: 5 Campaigns from 5 B2B Companies
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