In this session, participants will gain insights into RollWorks' proactive approach towards safeguarding advertising strategies amidst the imminent third-party cookie deprecation. The overview will delve into RollWorks' strategies in light of this industry shift, including an assessment of current investments in cookieless technologies and updates on planned initiatives for third-party cookie (3PC) adaptation.
Moreover, the session will explore future 3PC topics beyond 2024, providing customers with a comprehensive understanding of RollWorks' forward-looking measures to ensure advertising efficacy and adaptability in the evolving digital landscape.
