The Light at the End of the Funnel: 6 Ways to Rebound Revenue in a Downturn

April 24, 2025

This isn’t the market we’d hoped for, but it’s the one we’ve got. And in times like these, resilience isn’t optional, it’s strategic. The Light at the End of the Funnel is a sharp, no-fluff guide for B2B marketers who need to do more with less and still hit pipeline goals. Backed by RollWorks' proprietary InIQ engine, these six ABM strategies are built to help you focus your spend, engage high-fit accounts with precision, and deliver real-time results that actually move the needle.

Grab the guide and get ready to protect pipeline, accelerate sales cycles, and prove ROI, even when the market’s not playing nice.

Discover how RollWorks empowers your teams to identify target accounts, reach them across multiple channels, and measure success. Request a demo now!

Maximize Reach and Budget All with Account-Based Marketing

Check out our tips to maximize your marketing budget and at the same time extend your outreach using accoun...

How to Retain Customers and Maximize ROI with an ABM Content Strategy

Unlock the power of ABM content strategy with RollWorks' guide on retaining customers and maximizing ROI, i...

Insider's Guide to MKTG in a Downturn

RollWorks Resource Center

The Light at the End of the Funnel: 6 Ways to Rebound Revenue in a Downturn

Previous Article

Next Article

The Light at the End of the Funnel: 6 Ways to Rebound Revenue in a Downturn

Previous Article

Next Article

Keep Learning

2023 may be a challenging year for marketers with leaner teams and fewer resources…but you can still prevail despite the “macroeconomic headwinds” narrative. Join SmartBug Media's CEO, Jen Spencer, an

In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of their efforts. Join Kelly Hogan, Sr. Revenue Marketing Manager at Rol

As marketers continue preparing for the next shift within the industry, they must focus on the right buyers while identifying what strategies they can work on adapting now.

Discover how to leverage account-based marketing to outsmart competitors, close deals quickly, and secure profitability in a tight market with targeted, data-driven strategies.

Learn with RollWorks how misaligned Go-To-Market (GTM) teams can impact your bottom line during a market downturn and strategies to ensure cohesive success.

A growing number of companies are adopting ABM, and seeing revenue growth and a higher ROI as a result. RollWorks explains why now is the time to turn to ABM!

Master the balancing act of moving from quantity leads to quality leads in 4 easy steps! Learn more about rethinking revenue leads here.

Learn three impactful ways to maximize your B2B marketing budget and generate big results.

Check out our tips to maximize your marketing budget and at the same time extend your outreach using account-based marketing (ABM) tactics.

Unlock the power of ABM content strategy with RollWorks' guide on retaining customers and maximizing ROI, ideal for B2B marketers aiming for sustainable business growth.

In our eBook, with partner SmartBug, we share our collective thoughts on how effective account-based marketing strategies help with customer retention that will increase your bottom line.

As revenue teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: account-based marketing.

Discover practical ABM gifting strategies that help revenue-focused teams build meaningful connections without overspending,

See what Account-Based Strategy Consultant, Eliza Dubisz, learned about how SDRs can commit to consistency during uncertain times here.

Discover proven tactics to turn your summer marketing slump into a surge, including creative ads, personalized follow-ups, and high-fit account prioritization.

How sellers can prepare for unpredictable conversations while still being able to close business and fast.

Discover 6 key tactics that sales teams employ to boost ROI on Account-Based Marketing campaigns, a valuable guide for professionals seeking to enhance ABM performance.