5 Surprising ABM Facts all SMBs Need to Know

January 25, 2022

RollWorks and Forrester have teamed up to create a powerful report highlighting how SMBs can invest in ABM as an overall engagement strategy. When alignment between leadership, marketing, and sales, becomes a priority, the results deliver a target account strategy with improved lead conversion rates, better customer retention and overall sales efficiency.  

In this report you will learn: 

  • Common challenges B2B marketers face and how ABM strategies can help
  • How to focus your initial ABM strategies to maximize revenue efficiency
  • The effectiveness of personalization, especially in a work from home environment
  • And more...
Previous Flipbook
Level-Up SMB Revenue Growth and Buyer Engagement with ABM
Level-Up SMB Revenue Growth and Buyer Engagement with ABM

Level-up SMB revenue growth and buyer engagement with account-based marketing (ABM). Check out our guide to...

Next Article
How 4 Companies Used ABM to Move Upmarket
How 4 Companies Used ABM to Move Upmarket

Here are four real-time, real-life companies — Mixpanel, HealthLink Dimensions, Dialpad, and Goverlan — tha...