B2B Marketing Zone

  • The Top 5 ABM Tactics

    The Top 5 ABM Tactics

    If you're looking to hit the ground running and feel the impact of ABM, here are 5 ways to kickstart your programs and start closing deals faster.

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  • 7 Mistakes to Avoid When Building Your Ideal Customer Profile

    7 Mistakes to Avoid When Building Your Ideal Customer Profile

    If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.

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  • How to Measure ABM Programs at Any Level

    How to Measure ABM Programs at Any Level

    Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

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  • How to Uplevel Your Account-Based Marketing and Sales Alignment

    How to Uplevel Your Account-Based Marketing and Sales Alignment

    Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.

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  • The 7 Most Powerful B2B Lead Generation Strategies in 2019

    The 7 Most Powerful B2B Lead Generation Strategies in 2019

    Before diving into new marketing tactics, discover the 7 most powerful B2B lead generation strategies. From content marketing to account-based marketing, we'll give you the strategy breakdown.

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  • How to Staff and Fund Your ABM Programs at Any Level

    How to Staff and Fund Your ABM Programs at Any Level

    Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.

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  • How to Uplevel Your Target Account Selection Process for ABM

    How to Uplevel Your Target Account Selection Process for ABM

    Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.

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  • The Top 5 ABM Tactics to Try in 2019

    The Top 5 ABM Tactics to Try in 2019

    Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.

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  • [Template] Perfect Your ABM Approach: Unlock Success with an Ideal Customer Profile Template

    [Template] Perfect Your ABM Approach: Unlock Success with an Ideal Customer Profile Template

    Defining your ICP doesn’t have to be difficult, just rely on our ideal customer profile template. Download RollWork's B2B ideal customer profile template today.

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  • An Introduction to Full Funnel Marketing

    An Introduction to Full Funnel Marketing

    A full funnel marketing approach takes you far beyond getting leads. Full funnel marketing is about serving the right type of content at each stage of the funnel.

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  • 7 Effective Strategies for Gaining Sales Team Buy-In for ABM

    7 Effective Strategies for Gaining Sales Team Buy-In for ABM

    Explore 7 insightful and effective strategies to garner the support of your sales team for implementing Account-Based Marketing (ABM) successfully in your organization.

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  • B2B Ad Basics: 4 Powerful B2B Advertising Examples

    B2B Ad Basics: 4 Powerful B2B Advertising Examples

    If you’re a B2B marketer looking to improve your B2B ad performance there are 4 basic types of must-have ads in your arsenal. See great B2B advertising examples that will help you in your ad creation.

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  • 6 Types of Effective Retargeting Ads That Can Boost Your Campaigns

    6 Types of Effective Retargeting Ads That Can Boost Your Campaigns

    If you asked any digital marketer about which advertising tactic you aren’t using but should, they’d tell you without flinching...

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  • Navigating ABM: Understanding Match Rates for Successful B2B Marketing

    Navigating ABM: Understanding Match Rates for Successful B2B Marketing

    According to Constellation Research, only 19% of companies pursuing ABM are confident in their ability to execute it properly. So...

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  • How to get executives to buy into an ABM program

    How to get executives to buy into an ABM program

    When people think about account-based marketing (ABM) and lead generation, they usually place them on opposite sides of the spectrum....

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  • Top 4 Fixes for Your B2B Marketing Strategy

    Top 4 Fixes for Your B2B Marketing Strategy

    Unlock the potential of ABM for your B2B lead generation with strategic fixes including data cleansing, sales-marketing alignment, content repurposing, and multi-channel lead nurturing

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  • 17 ABM statistics that will make you rethink your 2023 strategy

    17 ABM statistics that will make you rethink your 2023 strategy

    What can account-based marketing do for your company and B2B sales strategy in 2023? These 17 ABM statistics will give you an idea.

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  • 3 ABM tests to see if ABM is right for you

    3 ABM tests to see if ABM is right for you

    While it’s true that 80% of marketers said that ABM outperforms other marketing initiatives, that doesn’t mean it’s a one-size-fits-all...

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  • 8 Expert Questions to Ask Your ABM Vendor

    8 Expert Questions to Ask Your ABM Vendor

    Not all ABM vendors are created equal. It’s important to figure out what you’re getting with an ABM contract. See the top questions to ask your current or potential ABM provider.

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  • How to create a target account list for ABM

    How to create a target account list for ABM

    Dive into our fun and accessible guide on crafting a Target Account List (TAL) that turbocharges your B2B marketing strategy, optimizes resources, and accelerates your journey to revenue goals.

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