B2B Marketing Zone

  • The Top 5 ABM Tactics for 2020 and Beyond

    The Top 5 ABM Tactics for 2020 and Beyond

    If you're looking to hit the ground running and feel the impact of ABM in 2020, here are 5 ways to kickstart your programs and start closing deals faster. Are you ready for 2020?

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  • 7 Mistakes to Avoid When Building Your Ideal Customer Profile

    7 Mistakes to Avoid When Building Your Ideal Customer Profile

    If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.

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  • How to Measure ABM Programs at Any Level

    How to Measure ABM Programs at Any Level

    Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

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  • How to Uplevel Your Account-Based Marketing and Sales Alignment

    How to Uplevel Your Account-Based Marketing and Sales Alignment

    Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.

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  • The 7 Most Powerful B2B Lead Generation Strategies in 2019

    The 7 Most Powerful B2B Lead Generation Strategies in 2019

    Before diving into new marketing tactics, discover the 7 most powerful B2B lead generation strategies. From content marketing to account-based marketing, we'll give you the strategy breakdown.

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  • How to Staff and Fund Your ABM Programs at Any Level

    How to Staff and Fund Your ABM Programs at Any Level

    Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.

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  • How to Uplevel Your Target Account Selection Process for ABM

    How to Uplevel Your Target Account Selection Process for ABM

    Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.

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  • The Top 5 ABM Tactics to Try in 2019

    The Top 5 ABM Tactics to Try in 2019

    Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.

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  • [Template] How to use an ideal customer profile template to develop your ABM strategy

    [Template] How to use an ideal customer profile template to develop your ABM strategy

    Defining your ICP doesn't have to be difficult, just rely on our ideal customer profile template. With so much resting on your ICP, be sure...

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  • An Introduction to Full Funnel Marketing

    An Introduction to Full Funnel Marketing

    Do you remember when marketing used to be a fairly simple process? The marketing department would find new leads and...

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  • 7 simple ways to get sales to support ABM

    7 simple ways to get sales to support ABM

    Account-based marketing (ABM) is not only changing B2B marketing strategy, but also B2B sales as a whole. When marketing and...

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  • B2B Ad Basics: 4 Powerful B2B Advertising Examples

    B2B Ad Basics: 4 Powerful B2B Advertising Examples

    If you’re a B2B marketer looking to improve your B2B ad performance there are 4 basic types of must-have ads in your arsenal. See great B2B advertising examples that will help you in your ad creation.

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  • 6 Types of Effective Retargeting Ads That Can Boost Your Campaigns

    6 Types of Effective Retargeting Ads That Can Boost Your Campaigns

    If you asked any digital marketer about which advertising tactic you aren’t using but should, they’d tell you without flinching...

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  • ABM Match Rates Explained

    ABM Match Rates Explained

    According to Constellation Research, only 19% of companies pursuing ABM are confident in their ability to execute it properly. So...

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  • How to get executives to buy into an ABM program

    How to get executives to buy into an ABM program

    When people think about account-based marketing (ABM) and lead generation, they usually place them on opposite sides of the spectrum....

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  • Account-based marketing not working? Try these 4 fixes.

    Account-based marketing not working? Try these 4 fixes.

    Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. But most organizations are doing it wrong. Let’s...

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  • 17 ABM Statistics that will make you rethink your 2021 strategy

    17 ABM Statistics that will make you rethink your 2021 strategy

    Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it...

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  • 3 ABM tests to see if ABM is right for you

    3 ABM tests to see if ABM is right for you

    While it’s true that 80% of marketers said that ABM outperforms other marketing initiatives, that doesn’t mean it’s a one-size-fits-all...

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  • 8 Expert Questions to Ask Your ABM Vendor

    8 Expert Questions to Ask Your ABM Vendor

    Not all ABM vendors are created equal. It’s important to figure out what you’re getting with an ABM contract. See the top questions to ask your current or potential ABM provider.

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  • How to create a target account list for ABM

    How to create a target account list for ABM

    In this blog post we’ll show you how to get started setting up a target account list for your ABM...

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