B2B Marketing Zone

If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.

Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.

Before diving into new marketing tactics, discover the 7 most powerful B2B lead generation strategies. From content marketing to account-based marketing, we'll give you the strategy breakdown.

Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.

Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.

Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.

Defining your ICP doesn’t have to be difficult, just rely on our ideal customer profile template. Download RollWork's B2B ideal customer profile template today.

A full funnel marketing approach takes you far beyond getting leads. Full funnel marketing is about serving the right type of content at each stage of the funnel.

Explore 7 insightful and effective strategies to garner the support of your sales team for implementing Account-Based Marketing (ABM) successfully in your organization.

If you’re a B2B marketer looking to improve your B2B ad performance there are 4 basic types of must-have ads in your arsenal. See great B2B advertising examples that will help you in your ad creation.

If you asked any digital marketer about which advertising tactic you aren’t using but should, they’d tell you without flinching...

According to Constellation Research, only 19% of companies pursuing ABM are confident in their ability to execute it properly. So...

When people think about account-based marketing (ABM) and lead generation, they usually place them on opposite sides of the spectrum....

Unlock the potential of ABM for your B2B lead generation with strategic fixes including data cleansing, sales-marketing alignment, content repurposing, and multi-channel lead nurturing

What can account-based marketing do for your company and B2B sales strategy in 2023? These 17 ABM statistics will give you an idea.

While it’s true that 80% of marketers said that ABM outperforms other marketing initiatives, that doesn’t mean it’s a one-size-fits-all...

Not all ABM vendors are created equal. It’s important to figure out what you’re getting with an ABM contract. See the top questions to ask your current or potential ABM provider.

Dive into our fun and accessible guide on crafting a Target Account List (TAL) that turbocharges your B2B marketing strategy, optimizes resources, and accelerates your journey to revenue goals.