Why B2B marketers are moving past measuring leads and toward influencing accounts
Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.
How to get executives to buy into an ABM program
When people think about account-based marketing (ABM) and lead generation, they usually place them on opposite sides of the spectrum....