ABM In The Fall of 2020: From Getting the Message Right to Getting the Message Real
2020 has opened doors for us to take the relativity of personalization to a new level. It’s all about embracing the imperfect marketer and leading with empathy.
What 21 Years of Marriage Taught Me About Working with Sales
Marriage and marketing: two areas RollWorks' SVP of Marketing, Randi Barshack, reflects on after 21 years. The secret to working with sales might just be in the vows.
Why B2B marketers are moving past measuring leads and toward influencing accounts
Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.
How to get executives to buy into an ABM program
When people think about account-based marketing (ABM) and lead generation, they usually place them on opposite sides of the spectrum....