Kushan Patel, Director Product Management

Director, Product Management @ RollWorks

  • When Work IP No Longer Works: COVID-19’s Impact on ABM and Ad Tech

    When Work IP No Longer Works: COVID-19’s Impact on ABM and Ad Tech

    In the wake of state-mandated WFH, targeting is more important than ever (no more relying on work IP addresses to reach your audience). Here's the data we're seeing as a result in shifting trends.

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