Jodi Cerretani, Director of Demand Gen

Director of Demand Gen

  • Growth Hacking ABM: 7 Account-Based Tactics to Jumpstart Buyer Engagement

    Growth Hacking ABM: 7 Account-Based Tactics to Jumpstart Buyer Engagement

    Think 'hacks' and 'ABM' don't go together? Read our latest post to find out how quick wins aren't make believe when it comes to account-based strategies.

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  • ABM (in the Spring of 2020) Just Got Easier

    ABM (in the Spring of 2020) Just Got Easier

    Recent events really put into focus two key benefits of being able to launch, manage, and optimize target account related programs within a single platform, and with RollWorks and LinkedIn, you can.

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  •  Building your Demand Gen Team for ABM52:17

    Building your Demand Gen Team for ABM

    How to Build Your Demand Gen Team for ABM

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  • Our most successful ABM campaign ever (and how we did it)

    Our most successful ABM campaign ever (and how we did it)

    In 2017, we ran our very first ABM campaign that included display, direct mail, and email outreach. The ABM campaign...

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