Jodi Cerretani, Sr. Director of Demand Gen

Director of Demand Gen

  • To Navigate the “Great Marketing Adaptation,” Embrace your Next Best Action

    To Navigate the “Great Marketing Adaptation,” Embrace your Next Best Action

    As marketers continue preparing for the next shift within the industry, they must focus on the right buyers while identifying what strategies they can work on adapting now.

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  • How ABM is Driving Marketing Innovation in 2022

    How ABM is Driving Marketing Innovation in 2022

    A look at how marketers' investment in ABM will continue to evolve our industry in 2022.

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  • What’s Working In ABM: Modern Account-Based Strategies Pave The Way For ABX

    What’s Working In ABM: Modern Account-Based Strategies Pave The Way For ABX

    Simply put: there will always be a new acronym in B2B marketing, but at the core, the trend is account-first for a reason and marketers need to focus on what strategies do rather than the acronyms.

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  • Growth Hacking ABM: 7 Account-Based Tactics to Jumpstart Buyer Engagement

    Growth Hacking ABM: 7 Account-Based Tactics to Jumpstart Buyer Engagement

    Think 'hacks' and 'ABM' don't go together? Read our latest post to find out how quick wins aren't make believe when it comes to account-based strategies.

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