Jodi Cerretani, VP of Marketing

Director of Demand Gen

  • 2024 B2B Marketing Trends: Adapting to a New Era of Customer Centricity and Privacy

    2024 B2B Marketing Trends: Adapting to a New Era of Customer Centricity and Privacy

    Discover 2024 B2B marketing trends with Jodi Cerretani, VP of Marketing at RollWorks, as she unveils innovative strategies for customer engagement and business growth.

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  • To Navigate the “Great Marketing Adaptation,” Embrace your Next Best Action

    To Navigate the “Great Marketing Adaptation,” Embrace your Next Best Action

    As marketers continue preparing for the next shift within the industry, they must focus on the right buyers while identifying what strategies they can work on adapting now.

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  • What’s Working In ABM: Modern Account-Based Strategies Pave The Way For ABX

    What’s Working In ABM: Modern Account-Based Strategies Pave The Way For ABX

    Simply put: there will always be a new acronym in B2B marketing, but at the core, the trend is account-first for a reason and marketers need to focus on what strategies do rather than the acronyms.

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