4 Ways Marketing Leaders Can Get More from Their Data
Whether you’re analyzing fit, tracking engagement and intent signals, or measuring where your accounts live in the funnel, the right data unlocks the most effective plays for your marketing team.
What’s Working in ABM: 4 B2B Marketing Trends in 2021
Account-based marketing is trending up. But as a growing number of teams embrace ABM to get the most ROI from their marketing, a significant portion still need help figuring it all out.
How to Map Account-Based Campaigns to Demand Gen
To design successful account-based campaigns, the most ABM-savvy marketers align their offers with each target account’s unique position in the buyer’s journey.