“Drift’s conversational messaging software helps marketing and sales teams easily convert more inbound leads and communicate with their customers. And as the global conversational AI market is expected to grow exponentially in the next several years, there’s a huge opportunity we’re just scratching the surface of,” said Mike Stocker, VP of Partnerships at RollWorks.
“RollWorks’ impressive account-level capabilities allow marketers to convert valuable website visitor data in real time into insights that power web, chat, and landing page personalization,” said Jason Yarborough, head of tech partnerships at Drift. “Together, we have a powerful integration that broadens marketers’ engagement channels in their account-based strategies, which will only help to reduce customer churn and accelerate revenue.”
Added Stocker: “Marketers want to better understand their anonymous website traffic to create a more tailored experience for accounts visiting and to analyze trends over time. This fantastic partnership, which has been highly anticipated by our customers, will give marketers a much deeper understanding of account and contact engagement activity to create more personalized and relevant outreach for their sales teams.”