New proprietary data set further helps cross-functional teams better prioritize and manage accounts to accelerate revenue growth
March 7, 2022 – With the launch of Account News, account-based marketing platform RollWorks, a division of NextRoll, continues to expand its account data foundation for B2B marketing and sales teams of all sizes looking to accelerate revenue growth. Part of the RollWorks Identification solution, Account News sits alongside Account Intent (in partnership with Bombora) and newly-launched G2 Buyer Intent to give B2B marketers a more powerful way to capture multi-faceted, account-level intent signals.
“We’re excited to augment and expand our intent data set with Account News. Insights from intent data are an essential part of a data-driven strategy, providing a huge competitive advantage when it comes to understanding buying behavior change and account purchase readiness. Our intent data, used in conjunction with our fit and engagement signals, only helps prospects make smarter decisions on prioritizing and managing accounts,” said Justin Cooperman, VP, Product Management at RollWorks. “Thanks to the collective data science and technology of RollWorks and NextRoll, our core team was able to build this in record time to solve immediate needs for customers.”
For more information on how RollWorks helps B2B marketing and sales teams more efficiently increase their pipeline velocity, drive accounts through to the next stage in the buying journey, and capture the highest return on their ABM investment, visit www.rollworks.com.