RollWorks + Salesforce

Leverage your Salesforce data to deliver highly targeted account-based programs through RollWorks.

The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts with personalized digital marketing campaigns. Additionally, this bi-directional flow of data improves program performance and collaboration with a reporting view right in Salesforce. 

RollWorks and Salesforce logo

RollWorks ABM Connector for Salesforce

Introducing RollWorks ABM’s Salesforce Connector, which enables you to connect your Salesforce instance to RollWorks to seamlessly target all your leads, contacts, campaigns and opportunities in RollWorks ad campaigns. See reporting on campaign performance by lead, contact and account directly in your Salesforce records.

Features include:

people

Audience Management

Sync account and contact data from Salesforce to RollWorks to define target audiences.
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Ideal Customer Profile Insights

Leverage sales funnel data to surface the shared attributes of the ideal customer to inform or validate account-based marketing strategies.
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Personalized AD Creation & Delivery

Dynamically populate ads with Salesforce data, such as company name or job function. Serve these highly relevant ads with consistent messaging across sales and marketing synced to Salesforce stages.

Reporting the Source of Truth

Report campaign performance at the account and contact level directly in Salesforce.

Features include:

people

Audience Management

Sync account and contact data from Salesforce to RollWorks to define target audiences.
check

Ideal Customer Profile Insights

Leverage sales funnel data to surface the shared attributes of the ideal customer to inform or validate account-based marketing strategies.
delivery icon

Personalized AD Creation & Delivery

Dynamically populate ads with Salesforce data, such as company name or job function. Serve these highly relevant ads with consistent messaging across sales and marketing synced to Salesforce stages.

Partner With Us

Resources

Salesforce Resource 1

Connect Salesforce to RollWorks

Salesforce Resource 2

4 Ways Marketing Leaders Can Get More from Their Data

Sales Force Document

Build custom Salesforce reports in RollWorks