We get it; the content around what you ‘should’ or ‘can’ do seems endless. But, are there some things you can actually stop doing that will save you time so that you can focus on what really matters.
Especially as we come to a close 2020, most of our tanks are feeling a little empty but we still need to close the year strong. That’s why we’ve come up with a list of things you should double-down on and others you can gleefully turn a blind eye to for now.
Join RollWorks’ Head of Content, Caroline Van Dyke and Manager of Digital Marketing, Jesse Miller, they will walk through the tactical ways you can end your 2020 marketing on a high note.
There are 4 things we’ll touch on that will reign supreme:
- Intent: what really matters and what’s just ‘fluff’
- Personalization: what your audience actually wants, not what you think they want
- Scalability: not every touch needs to feel like $1 million
- Offers: what channels and offers are a match, and others that need to be swiped left