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ABM Hacks: How to Beat the Holiday Slump and Win in 2021

November 18, 2020

Most of us take time off during the holidays to relax and re-energize before jumping into the new year. That’s true for you, and your buyers.

In other words, as a demand-focused marketer, you’re likely about to enter the dreaded holiday slowdown.

Luckily, if you put in a little energy into ABMifying your existing marketing programs in the next few weeks, you might set yourself up to blast into 2021 (if not finish 2020 stronger than forecasted). Join RollWorks’ Head of Content, Caroline VanDyke, as she walks you through tried and true low-effort, high-impact account-centric hacks. 

She’ll cover little-known secrets on how to:

  • Supercharge retargeting by controlling traffic quality and leveraging intent data
  • Focus content syndication on specific accounts (not just folks with firmographic fit) 
  • Integrate email, contact targeting, and e-gifting to drive quick wins
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