How to target the right people with your marketing
On average it takes 6.8 people to sign off before a B2B sale is made.*
The key to running a successful account-based marketing (ABM) program is connecting with people, not just accounts.
We’re very excited to be joined by the ABM masters over at Dun & Bradstreet to show you how to use your data to identify the right people for your marketing campaigns.
Six steps to go from nothing to running your first ABM campaign
Using a common, persistent identifier to connect the dots
Small, personalized touches that can make a big impact
*Gartner 2016 Survey