Customizing the Content Experience

Five data science insights that will improve your content engagement


Week 3 of 7. Check out the rest of the courses here.


Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.

In this class, we’ll show you how to maximize the returns from your content by improving the content experience as a whole.

You’ll learn:

  • How to get 7x your current conversion rate

  • One simple thing you can do today to see an 800% lift in content views

  • How to implement AI to automatically boost engagement


Guest Lecturer: