Key metrics and best practices for measuring account-based initiatives
Week 7 of 7. Check out the rest of the courses here.
Wednesday, November 14th at 11am PST/2pm ET
“What gets measured, gets managed.” — Peter Drucker, one of the founders of modern business management
Measuring the right things is critical. A traditional lead-based funnel doesn’t work for account-based organizations, but what do you replace it with?
In this class, TOPO senior marketing practice analyst Eric Wittlake will share a proven model for measuring, and therefore managing, account-based initiatives.
The best practices for account-based measurement
The five key metrics for measuring, benchmarking, and forecasting your results
How to use a double funnel to measure traction against your target account list and your demand-gen initiatives
Join us on Wednesday, November 14 at 11am PT/2pm ET for this exclusive session with TOPO.
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