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Back to Marketing School: Account Engagement Essentials

October 25, 2018

Week 4 of 7 of the Back to Marketing School Webinar Series. Check out the rest of the courses here.


It’s no secret that B2B sales take a notoriously long time to close—with most B2B deals taking six to 24 months! And while a lot of marketers toss the word “engagement” around, Engagio is the one B2B company that has stepped up to actually quantify what engagement really means.

In this class, we’ll show you how to measure, track, and take action on your engagement metrics so that you can evaluate how marketing is affecting sales across the whole buyer journey.

You’ll learn:

  • How to create and measure engagement at target accounts
  • How to move from lead-centric to account-centric marketing

  • How to properly track the engagement of your target accounts across the entire funnel

  • How to deliver account insights to your sales team that they’ll actually use

 

Guest Lecturer: Engagio

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