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Back to Marketing School: Personalized Marketing

October 10, 2018

Week 2 of 7 of the Back to Marketing School Webinar Series. Check out the rest of the courses here.


According to Epsilon Research, 80% of buyers said they are more likely to do business with a company if it offers personalized experiences. Additionally, 63% of buyers said they are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

In this class, we’ll show you how to break away from default marketing and show you three strategies for adding personalization to your marketing efforts.

You’ll learn:

  • Creative and out-of-the-box direct mailer examples

  • How to leverage personalized videos

  • How to coordinate display, direct mail, and video to make a big impression

 

Guest Lecturers: Sendoso and Vidyard

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