×

Want to keep reading?

First Name
Last Name
Company Website
Phone Number
Country
I agree that RollWorks may contact me via email and/or phone
Thanks! We hope you enjoy the content
Error - something went wrong!
   

How to Become Fluent in ABM: a Pocket Guide to ABM Terms

November 21, 2018

A Pocket Guide to ABM Terms and Strategies

What’s the difference between a true and a total match rate?

What’s a demand unit—and how do you close more deals with them?

What’s better, cookie-based or IP-based targeting?

With resources spread far across the internet, it can take time to thoroughly understand account-based marketing.

So we created this pocket guide where you’ll see short, easy-to-understand explainers of the most important ABM terms and strategies.

Inside you’ll find:

  • 23 of the most important terms you need to be fluent in ABM

  • Three ABM strategies you can implement today

  • What to watch out for when choosing an ABM vendor

Previous Article
The ultimate checklist for all things ABM
The ultimate checklist for all things ABM

What’s the difference between a good ABM strategy and just flushing marketing dollars down the toilet? Well...

Next Article
Playing with FIRE at Marketo Summit is a good thing?
Playing with FIRE at Marketo Summit is a good thing?

“First they ignore you, then they laugh at you, then they join you.” Whether it’s a small upstart  fighting...

Set up a Customized Demo of RollWorks

GET DEMO