A Pocket Guide to ABM Terms and Strategies
What’s the difference between a true and a total match rate?
What’s a demand unit—and how do you close more deals with them?
What’s better, cookie-based or IP-based targeting?
With resources spread far across the internet, it can take time to thoroughly understand account-based marketing.
So we created this pocket guide where you’ll see short, easy-to-understand explainers of the most important ABM terms and strategies.
Inside you’ll find:
23 of the most important terms you need to be fluent in ABM
Three ABM strategies you can implement today
What to watch out for when choosing an ABM vendor