The ABM Pocket Guide: Key Terms, Concepts, and Strategies

The ABM Pocket Guide: Key Terms, Concepts, and Strategies

What’s the difference between a true and a total match rate?

What’s a demand unit—and how do you close more deals with them?

What’s better, cookie-based or IP-based targeting?

With resources spread far across the internet, it can take time to thoroughly understand account-based marketing.

So, we created this pocket guide where you’ll see short, easy-to-understand explanations of the most important ABM terms and strategies.

Inside you’ll find:

  • 23 of the most important terms you need to be fluent in ABM

  • Three ABM strategies you can implement today

  • What to watch out for when choosing account-based marketing vendors

About the Author

Caroline Van Dyke, Senior Content Marketing Manager

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

Follow on Linkedin More Content by Caroline Van Dyke, Senior Content Marketing Manager
Previous Article
The ultimate checklist for all things ABM
The ultimate checklist for all things ABM

What’s the difference between a good ABM strategy and just flushing marketing dollars down the toilet? Well...

Next Article
Playing with FIRE at Marketo Summit is a good thing?
Playing with FIRE at Marketo Summit is a good thing?

“First they ignore you, then they laugh at you, then they join you.” Whether it’s a small upstart  fighting...

Close B2B deals faster with RollWorks

REQUEST A DEMO