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Back to Marketing School: Advanced Persona-Based Marketing

October 4, 2018

Week 1 of 7 of the Back to Marketing School Webinar Series. Check out the rest of the courses here.


“If you try to speak to everyone, you speak to no one.”

The days of one-size-fits-all marketing are quickly coming to an end. In this class, we’ll show you how to break away from the cookie-cutter strategies of the past and connect with your customers using persona-based marketing.

You’ll learn:

  • How to define your top three customer personas

  • How to personalize your ad messaging for better performance

  • How to automatically customize your email outreach

 

Guest Lecturer: Sigstr

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