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The ABM Readiness Assessment: See where you rank and how to uplevel

July 18, 2019 Caroline Van Dyke

You’ve seen plenty of content on account-based marketing (ABM). However, most ABM “playbooks” give one-size-fits-all advice, which might not apply to your unique challenges.

That’s why we worked with TOPO to develop The ABM Readiness Assessment. It’s a guide to help marketers understand how precise and robust their ABM strategy is. Because while ABM works, it works differently for everyone.

Download this guide, and we’ll walk you through your ABM readiness assessment. Once you know how you rank, we’ll give you tactical advice to help you take the lead and uplevel the specifics of your account-based strategy.

We'll help you assess:

  • How strong is your target account selection?
  • Do you have the resources you need to succeed?
  • Are your sales and marketing teams aligned for account-based plays?
  • Are you measuring what matters?

What you'll get:

  • RollWorks' ABM Readiness Assessment and unique output
  • Four chapters of tactical advice for upleveling, no matter where you're starting
  • Extra fill-in-the-blank templates and example action plans

About the Author

Caroline Van Dyke

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

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